Ethics

Thursday, February 28, 2008

Loving Your Employees

Owning a twelve room house is very expensive, my cleaning lady and her sister who is my cook cost me fifteen hundred dollars a week for six days work. Health insurance is provided by me. Both are is well worth what I pay them. I like my clothes and linens washed daily by hand and my two cars washed and waxed. The washing machines destroy the quality of material so they are not used except by them. Both have been with me for over five years. we are all lovers but never on working hours.

My cook is three years younger than her sister, she is forty three years old. She once worked as a stripper but gave it up to work for me. The food shopping and kitchen cleanup is done by her. Breakfast is served at eight but lunch and dinner can be served at any time. I always like a late night snack and a dry martini. The sisters live with me and have their own rooms. I cannot sleep well with any one in my bed. When we make love it is in the large bedroom that my deceased parents used to share.

Sunday is my employees day off so we all go mall shopping followed by dinner and dancing. We never return home until the wee hours of the morning. Both sisters are usually dead drunk. I am the driver so I keep my self down to a martini or two. We are all up at eight A.M. to start the working day of with a hot breakfast. Life is good to us all and we are one happy bunch.

On a Sunday night when we were dinning and dancing I asked the sisters if they would like to retire and live with me in a residential hotel. The staff of the hotel would provide all the services needed including cooking and cleaning. They were delighted to hear such a kind offer but were frightened at the thought of losing their salaries. I explained that the salaries would continue and so would our relationship as friends and lovers. They agreed and I sold my house. We then all moved into a luxurious three bedroom suite.

My parents were business people and employed over one hundred workers. Before they died in an automobile accident they explained to me the importance of being fair to your employees. I never forgot their teachings. The sisters that live with me were my employees and if my parents were alive they would be proud of me.

melpol


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Monday, February 25, 2008

Ethical Delivery Of Your Business

Good Day Friends, This article's subject will be delivery.

How do you deliver yourself to others? In other words, the presentation of yourself to people you meet. Is that delivery honest? Is it real? Or is it just to get them in the door?

If the presentation is not honest, once they get in the door, they will see the truth anyway, so be brutally honest with yourself when answering this question.

Take a minute to think about that, we must do an honest assessment of how people see us upon meeting them. They will see what is in our heart. You must grasp your "persona" for what it truly is, once you have honestly evaluated yourself, you can begin to work on the delivery of yourself and become stronger every day.

The health of your mind and heart will determine how you deliver yourself in this life's journey. I should hope that you would want to deliver happiness, strength, love, and encouragement.

Everyone desires to have things delivered to them in good shape. We enjoy getting packages on our door step that have been properly prepared and shipped with care. We should have the exact same mind set when we deliver ourselves to others in this life, whether in everyday interaction, or in business. And in business, if we have been contacted in regards to the products or service we offer, people expect us to be the total package and we must be prepared and deliver with true compassion.

Are you ready to make the next delivery?

I encourage you to prepare, handle with care, and dare you to make the next delivery the best one yet.

Best regards to all and may your day be blessed!


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Friday, February 22, 2008

How To Benefit Playing Company Politics

At one time or another, we have been warned to stay out of office politics-it can be the ruin of a promising career! It is an old warning with a lot of tradition to support it.

Company politics has seen its evil days, but the day when close-knit groups resented each other in general and all ambitious newcomers in particular is drawing to a close. Most people are recognizing that such intramural skirmishing for prestige and influence did the groups no good while greatly impairing the productivity of the company.

"Company" in this context is a generic term that applies to any working situation. It does not matter whether it is private industry, government agency, educational institution or some other kind of organized work situation.

When people get along together, production rises; when they do not, it falls. Politics-good or bad-is inescapable. If people are not talking about their work at the drinking fountain, during a coffee break, or at lunch, they just do not care, and that is bad.

Company politics is here to stay. To close your ears to it is not to remove yourself from politics but from the company. How else are you going to know what is going on? And if you do not know what is going on in the company, how are you to know where you are going?

If you follow three simple rules, playing good company politics will be easy, informative and rewarding.

(1). Say something interesting or constructive about your work.
(2). Say something good about your boss, supervisor, or company policy-with sincerity.

If you cannot do those three things after a month or two on the job, if your work is so dull and the company so uninteresting, you are in the wrong job. Start looking for a different one now!

Private life and work are both parts of you as a whole human being. They cannot be completely separate incarnations. You are probably spending your most productive hours in each day at work-five days a week! Friendships do count in the business world.

Bad politics is based on greed, selfishness, power-seeking, and often prejudice. More often than not, the leaders are insisting that some outside influence is the cause of all their problems. They are unwilling to admit that their own actions might be at fault.

I once worked in an office where the goal seemed to be finding something nasty to say about the boss. It was almost a "can you top this" kind of daily conversational game.

The two most vocal individuals had worked for the longest time in the department. They must have been getting some kind of emotional payback from their actions in order to justify working for such an individual. Possibly: "You have the title but I am better than you in every way!"

Actually company politics is not the name for it, for the company will suffer irreparable damage in the long run. It is personal or factional, or clique politics, played for the advancement of the few, and let the company go hang, as it frequently does. Yet it cannot be ignored.

If bad office politics is to be counteracted intelligently, it must be recognized for what it is, from the lowest man subjected to its pressures to the president of the firm. If one is in no position to combat it, then one must know what it is all about for his own protection.

Personal success is not to be found where partisanship and bias have more influence than merit. Always remember that recognizing the talents and achievements of your staff and co-workers is a valuable asset. If you fail to give credit where and when it is deserved, there should be no complaints when the same thing is done to you.

Hard work and attention to detail does not automatically bring a promotion. Your skill working with others is an essential ingredient. It is almost tragic to overlook the constructive side of office politics. If you do not know what is going on around you, no one is going to know you are around.


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Monday, February 18, 2008

Ponzi's, Pyramid's and Other Scams

P.T. Barnum, the famous circus entrepreneur supposedly said that "there was a sucker born every minute". However, I believe P.T. was being somewhat generous in his statement because it appears as if there are several born every second. In any event, it seems as if the idea of quick cash turns many of us into completely irrational beings. It doesn't seem to matter how much we are told "if it sounds too good to be true, it probably is", many of us still fall prey to the quick buck hustlers and scam artists. I'm not trying to preach because I've been guilty of chasing the fast buck from time to time myself. Why is it that many of us throw caution to the wind when it comes to these money schemes?

Back in the early 1900's, a man named Charles Ponzi was working a plan that made him rich, infamous and later landed him in jail. What this enterprising young man was doing was promising fantastic rates of return to 'investors' willing to hand over their money to him. He made claims such as being able to double your money in 90 days. The high returns were supposed to come from exchanging international postal reply coupons or some such thing. Before Mr. Ponzi was brought to justice, about 40,000 people had gotten involved in this scam. The main reason these things collapse is because there really is no product or earnings from which to reap profits from. Still, it did prove to be very profitable for individuals who got into it early, but at the expense of people who got involved later in the game. These type of scams have been around forever in various forms, and new variations arise from time to time.

Speaking of doubling your money, just a few short years ago, 'Doublers' were all the rage on the Internet. So called advertising entities and other types sprung up promising that you could double your money by investing in advertising, email leads or some other type of generally useless product. The way most of them were setup was that you would join the 'matrix' and once you cycle through the matrix, you would receive double your money. Again, getting in early was the key. As more people joined, the matrix in time became so large that the cycling time became extremely long and people stopped investing money and the matrix stalled. Most of the people were left with lots of money sitting in a line that eventually collapsed. That's the thing about these types of programs; some people do make lots of money, but it's the few who originate the program and the ones who get in early.

Many of these programs or money games are really hybrids of Ponzi and Pyramid schemes. While many appear legitimate, the thing that sets most of them apart is that there really is no 'real' product, but what matters is that your success and ability to make any money is contingent on you recruiting other participants or suckers into the program. Eventually the numbers needed to make this type of program work become unsustainable because it's based on a multilevel structure where you have to recruit 'X' number of people through numerous levels and rely on others to do the same. In order to make the money advertised, you and everyone else would have to have about 6 million people in your network.

Unfortunately, all of these scams have given a legitimate form of business known as Multi Level Marketing, a bad rap that is hard to overcome. Having belonged to a couple of Network Marketing or MLM companies, I can't recall the number of times I have had prospects say to me, "that's not a Multi Level Marketing program, is it?," with a look as if they have just seen Lucifer incarnate. With all the scammers out there, it is sometimes difficult to tell the difference; just remember that legitimate MLM companies offer REAL products and the income you make with them isn't based solely on recruiting others into the business.

One thing you can say about scammers is that they are very flexible in that they have adapted to the technology of the Internet very well. I must receive 10-20 emails a day telling me that someone in some little place like Timbuktu wants to send me 7 million dollars or so if I just give them my bank account information. Between that and all the lotteries I'm winning, I shouldn't have to be spending hours each day staring at this computer screen trying to eke out a living. Hmm...


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Sunday, February 17, 2008

Ways They Cook Books - What You See May Not Be What You Are Buying

The business news over recent months has done much more than report the steep slide of the Stock Market. Overall, confidence in business people, distrust of the financial establishment, and a new mind set for the terms CEO and CFO are the byproducts that will linger long after the stock market rebounds with normal cycles.

The long aspired-for titles of CEO and CFO have taken on an aura of shady dealing and distrust. As Watergate did to politics; what has been revealed about Enron, WorldCom and others yet to surface, will redefine our thinking for some time.

Should we be surprised? Probably not. Since the beginning of time and the first "transaction" between cave dwellers, "creative accounting" has been a tool to mask weakness and inflate value. The process and game is not limited to FORTUNE 1000 enterprises. In reality, it is easier for a $1Million Message Center or Call Center to "creatively" position themselves, due to the fact that the numbers of most small businesses are not audited.

Small businesses normally engage accounting firms to "compile" their numbers. A compilation is merely the correct presentation of the numbers given an accountant. A "review" is a spot check of accuracy and an "audit" is certification of accuracy and consistency. Audits are expensive and most small businesses do not make the investment and merely meet the need for end of year reporting with a Compilation.

The message center industry is ripe for consolidation due to:

The Capital Investment & Scale Required for Emerging Technology The Average Size of Firms in the Industry The Opportunity for efficiencies with consolidation and overhead reduction.

The above suggests there will be an increase in transactions going forward. If you plan to enter the playing field be forewarned: You are entering a field filled with mines and potential expense.

BUYER BEWARE

We have not been surprised by the news of accounting irregularities. Over the years we have encountered scores of "creative" techniques by business people hoping to look better for courtship and even for their banker. This is not new news and will more than likely remain a fact until the extinction of the cockroach.

Below is a smorgasbord list we created in a brain storming session presenting a sampling of techniques and "creative" adjustments to numbers that you should watch for when evaluating a business.

TIMING

Deferring current expenses to another accounting period. Accelerating discretionary expenses to the current period. Keeping cash-received records open after the end of a period; closing disbursements records early. Depreciating or amortizing at different rates. Writing off future depreciation or amortization in the present accounting period. Liquidating reserves against anticipated returns to shift sales revenue to a later period. Recognizing revenue before it's fully earned or while significant contingencies exist. Delaying publication of financial results. Making unusual entries at or near the end of an accounting period

INTERPRETATION

Not writing off bad loans or worthless assets. Over or under valuing investments, intangibles, and other assets, especially difficult ones like excess inventory, private-placement securities, and contract rights. Ignoring liabilities such as long-term commitments, significant contingencies, or post-retirement liability. Not making adequate provision for depreciation. Overestimating the collectability of accounts receivable. Ignoring the obsolescence of fixed assets. Making bogus estimates, especially on interim financials.

INVENTORY

Misstating inventory by counting empty boxes, altering documents, or adding in inventory that's not salable, for example. Valuing inventory at market price rather than cost.

SALES

Counting revenue based on goods shipped before a sale is final or based on merchandise shipped but not ordered. Considering sales on consignment complete sales. Ignoring buyers' rights to return merchandise. Recording sales to buyers who are not likely to make payments because they don't have financing. Recording phony charges to customers.

COMBINATIONS

Mixing operating and non-operating accounts. Folding a subsidiary's results into the parent company's financials. Paying debts out of the owner's pocket to inflate the price of a company before a sale. Retaining the main asset of the business in the owner's name. Borrowing through subsidiaries. Failing to separate unusual, non-recurring gain or loss from recurring gain or loss; "restructuring" charges. Using equity or loans to fund dividend payments.

MISREPRESENTATIONS

Using inflation to hide asset revaluation. Reporting quick gains from the sale of undervalued assets or from retiring debt. Burying losses under non-continuing operations. Improperly capitalizing research and development, start-up costs, advertising, interest charges, repairs, and the like. Exchanging similar assets and counting what's received at fair market value. Keeping debt off the books.

MORE BAD STUFF

Intentionally misapplying accounting methods to actual transactions. Taking aggressive positions on unsettled, difficult, or controversial accounting issues. Treating refunds as revenue. Entering phony or bogus transactions. Recording income on the exchange of similar assets. Failing to identify related-party transactions.

LACK OF AUDITED/CERTIFIED STATEMENTS

Many business opportunities involve smaller companies where certified statements are simply not available. Consider examining the outfit's books, ledgers, bills, invoices, bank statements, checks, and other supporting documentation thoroughly, with your own eyes


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Sunday, February 10, 2008

NFL Rooney Rule

The Washington Post's continued mentioning of the NFL's Rooney Rule when a minority candidate is interviewed for the Washington Redskins head coaching position is a disservice and a slap in the face of affirmative action efforts everywhere. In a recent Post sports column, "Colts' Meeks talks to Redskins" the reporter should have mentioned only that he is a great coach without mention of color but instead, after stating he was the fifth candidate for the position, added the disclaimer that the interview "fulfills the NFL's Rooney Rule"... stipulating that a team must interview one minority candidate. Did they ever think of the impact of this caveat? Was there any consideration of how this would make Ron Meeks feel about the interview? Was he just selected to interview only because he is a minority so as to not have repercussions from the league?

That inclusion of the Rooney Rule in the article serves no purpose, is incredulous and unprincipled comments that have nothing to do with Mr. Meeks' qualifications. How would any applicant for any position feel who read the next day that they helped the company they interviewed with fulfill some directed affirmative action requirement? I do not think it would give anyone much confidence that they are under serious consideration for the position. Ron Meeks should have been interviewed solely because he is a great defensive coach that is now in line for a head coaching position in the NFL.

Any affirmative action good faith effort is suppose to be just that. A good faith effort to ensure that companies have the opportunity to interview all qualified candidates regardless of their race, ethnicity, religion, national origin, disability, sex, or any other protected category and that everyone has the equal opportunity for the position. With the Washington Post stating Mr. Meeks helped the Washington Redskins fulfill the Rooney Rule requirement, you basically paint the picture of an "Affirmative Action Only Candidate" stamp on a superbly qualified candidate. It is time to leave the rule unpublished in the news media and keep it as an internal rule for the league that has good intentions. It should not be broadcast and attached to every person who interviews that "fulfills" this requirement. Interviewing qualified diverse candidates should be the right thing to do not something any organization does just to protect itself.

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Friday, February 8, 2008

Doing the Right Thing

When we started Fathom Corporate Training, we searched high and low for a name befitting our firm. So many ideas can surface when undertaking these types of endeavors. Sometimes though, we have a hard time simply deciding what to order on the restaurant menu. Trying to make the right decision can become an obsession. We turn in circles trying to make perfect decisions, but we really don't have all the information to do that. Recently I had a revelation. I woke up with a clear understanding and realization of how much time I have wasted in my life trying to make that "right" decision. While my life has gone pretty smoothly, I have indeed sacrificed. I have sacrificed precious time trying to make these types of perfect decisions. Time is something we can't get back. I now remind myself every day that "right" does not exist. There will always be a "left" staring you in the face so that you inevitably will ask yourself, "I wander if I should go that way?" When the fear of the unknown and indecisiveness comes up because of a new fork in the road we must realize a couple things:

1. We don't know the future.

2. There is no right way.

There are many different roads to getting there and because there is no way to know what roadblocks may be ahead, it may be time to simply choose. Ultimately, you'll get where you're going and feel more productive and efficient. Or, you may discover a new way of getting things done that you could have never planned for. Go ahead, step into the unknown. And remember, we are all whistling in the same darkness!

What about procrastination? Do you procrastinate? We all do to some degree. If getting a project started in the perfect way or at the "right" time is holding you back, your procrastinating. One key to stopping your procrastination is to first know when your doing it. We all do something different when we procrastinate. Do you find yourself running lots of errands. Sure, your getting lots done, but what? Most of us are very efficient, but not effective. What's the difference? Doing the most in the shortest period of time is called efficient use of time. Effective use of your time means getting the right things done. Things that will lead you to accomplishing your most important life goals. It's seems easier to go to the store or watch TV than to start on something that feels threatening, such as an important project. So simply get started. Just remember the Spartans if the project is too large and feels overwhelming. When facing the ruthless Persian army and outnumbered by thousands, the 300 brave Spartan soldiers felt completely overwhelmed. With one simple question, the Greek leader of the Spartan army broke down the massive task at hand. "Can each of you slay 3-4 more Persians today than you did yesterday?" They agreed that they could. And they did, one at a time!

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Tuesday, February 5, 2008

Drive Web Copy Writing From Positive Values - Seven Secrets Of Internet Marketing That Work Better

Differentiation is a critical component of marketing. It helps position a business or product in the marketplace. You benefit when you show customers what makes you the best choice in an overcrowded field of competitors.

This checklist recommends you differentiate your business as the best source because your approach is based on positive values. Define what 'positive' means by adopting niche markets that align with what you believe in.

Sincerely and openly practicing values like fair exchange is powerful. It will endear you to your customer base and bring your buyers back for more. Everyone loves to find an honest tradesman or a family lawyer who arbitrates before she litigates. Customers notice whether you say what you do and do what you say. Nobody likes a price gouger.

When you feature your values as differentiation, reach high, and deliver on every promise you make (or that your marketing copy writer makes,) without fail.

The market will reward you.

Then walk on the light side. Carefully guard what you say about what you do. Your web marketing copy is your self-disclosure. Integrity is not just nice. It's good business strategy.

1. Dare to be different. Don't hire typical copywriters or wannabe's --

copy cubs who only write from shopworn formulas

hype artists who run scammy junk mail pitches online

copywriting gurus who are perfect studies in greed

info marketers who sell garbage with a money back guarantee The web is packed with grifters. People are increasingly hip to their tactics. Join that club and you'll be branded with a stigma -- a ticket to the hall of shame. You may never find the exit if lust for power and wealth blinds you.

2. Money-grubbing just lowers your image and harms long-term profitability. When you're driven by desire for riches, you trade off customer loyalty, positive word-of-mouth, and recurring sales for short term profits. Customers you already have are your best source for more business. The single best business tactic you can adopt is to nurture lasting relationships with your customers.

3. In this era of permission marketing, you must earn admittance to your prospect's inner circle to get any attention. Old school direct mail marketers may play on emotions to win tiny slivers of business in huge, poorly defined niches. You simply can't force your way past buyers' well-guarded gates with an interruption approach, by manipulating with the old standards -- dark emotions like fear, greed, lust, shame, low self esteem, etc. That just doesn't work well any more. How much spam and junk mail are you opening these days?

4. Some copy writers push dubious tactics to make fast money but exploitation fails to achieve lasting success. People are weary of selling that tries to manipulate them through emotional pressure and psychological trickery. The problem is, if you treat customers like targets they soon feel like targets, and turn you off. These days, people are increasingly unwilling to be played. To market successfully, you must earn trust constantly or settle for small returns.

5. Your marketing message must surpass approaches that your markets are now conditioned to resist. Simple, sincere, honest exposition of genuine value, backed with believable customer testimony, supported by facts and interesting details, customer ratings and reviews, and open self-disclosure -- this approach wins business in today's sophisticated, jaded markets. Word of mouth is the new marketing. Generate some positive buzz by being remarkable in a world of weasels.

6. There's a lot more to copy writing than instant cash. Set your ego aside and view things from your customer's perspective. Insist on writing that sells and also fosters customer trust and builds your brand image and brand equity. This earns you positive regard which brings more revenue with less effort. It builds a loyal customer base.

7. Make sure your representations align perfectly with your products' real value because this nurtures business relationships. Be scrupulous, and flaunt it. Practice only fair exchange, partly because it naturally 'feels right' but also because business just works better when everyone in the transaction wins. We seem to forget this in the rush for cash.

Here's a challenge -- adopt this radical values-based approach for at least one entire marketing project and measure it against results obtained. If it doesn't feel right for you or make a discernable difference, you can always drop it and go back to a more mercenary method.

I'm banking on this practice now, in all my copy writing projects, and I feel great about my work. I live the values I publicize on my web landing page. This brings me the people I want to work with and filters out the ones with lousy products or shady business practices, who may come expecting me to write my way around their lame fulfillment or make them rich despite poor quality.

I forget about trying to make millions and just market honestly, fairly, and professionally. My clients fall in love with the results and they wouldn't think of calling anyone else. My revenue grows. I look at my client base and I see good friends. Business doesn't get better than that.

© 2008 Joseph Riden. All Rights Reserved Worldwide.

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Sunday, February 3, 2008

6 Steps for Ethical Leadership in Today's Organizations

Perhaps no other issue can so dramatically define the difference between management and leadership, than the attention the individual gives to ethics.

A manager must focus on the on the day-to-day aspects of keeping the department, team or organization running smoothly. This includes making sure the department is staffed appropriately, that the company is on target for sales, that production is on target, etc. A leader, on the other hand, must be able to set goals and aspirations for the team, set the tone of the organization, motivate and inspire the group, etc. Realistically, managers must be able to do both. They must inspire and motivate and they must ensure that the company operates effectively. Setting the ethical tone of the organization is a leadership function. The challenge for most managers is to spend enough time focusing on leadership functions without becoming totally consumed by the day-to-day operations of the team. Because "business ethics are about the morally functional nature of our business relationships...giving them the attention and care they deserve is crucial to an organization's success" (Hamm, 2003, p. 1). I suggest six steps for a manager to take to lead ethically.

1. Reflect on Values. To focus the appropriate attention on the ethical tone of the organization, a leader must "draw on their own fundamental values and capabilities" in order to optimize their leadership potential (Quinn, 2005, p. 76). To do this, leaders must find time to reflect and identify their own personal moral compass as well as to ask themselves what are the key ethical questions and dilemmas facing their organizations. Just as a manager must take time to understand their market, budgets, production timelines, etc., an ethical leader must take time to understand his/her own personal values, the values of the team, what the value statements of the organization should be and identify the gaps that exist in aspired goals and current behavior within the organization (Hamm, 2003, p. 3).

2. Establish Trust. Build an environment of trust with employees in order to create an environment where employees feel free to discuss ethical dilemmas and issue with management.

3. Establish a Shared Ethical Vision. To ensure buy-in and commitment from the organization, include members from various levels of the team to help create a "Code of Conduct" that is aligned with the Ethical Vision of the organization (p. 3).

4. Communicate the Ethical Vision and Code of Conduct. A leader must ensure that the vision and code is communicated to everyone within the organization. This can be done through policy manuals, training events, one-on-one and team coaching, newsletters, team meetings, etc... "Communicating the program frequently is another important success factor (p. 3), as is establishing a way for employees to communicate their concerns back to management in a safe and confidential manner.

5. Act. To be effective, the leader must show that all the organization is serious about ethical behavior. All reports of unethical behavior must be investigated thoroughly. Furthermore, all violators of ethical standards must be punished equally and justly throughout the organization, irregardless if the perpetrator is a senior executive or first line hire. In addition to punishing negative behavior, effort should be made to reward and recognize positive ethical behavior (Trevino and Nelson, 2005, p. 304). Just as a good manager knows that rewarding employees for reaching goals is important, the ethical leader will recognize that equal importance must be given to recognize those who exemplify ethical behavior within the organization. Acting also means leading by example by letting ethical behavior guide the actions of the leaders at all times. Doing so will help establish and sustain a culture of ethical behavior.

6. Monitor and Sustain Ethical Behavior. The leader must consider ethical leadership a key aspect of their role as a manager. It cannot be seen as a passing organizational fad. Effort must be made to gather feedback through surveys, focus groups, one-on-one interviews, etc., to identify employee concerns regarding the ethical environment where they work. This should be a continuous improvement process to identify concerns and to improve the overall ethical environment.

There are at least seven benefits for a manager to focus on being an ethical leader, including; improved public image of the organization, restoration or enhancement of investor confidence, prevention and reduction of criminal penalties, preventing civil lawsuits of employees who could not have their grievances met satisfactorily inside the company, improved employee retention, market leadership through by improved customer satisfaction and setting the example for others in the market (Hamm, 2003, p. 1- 2).

References:

Hamm, B.A., (2003). Want a company you can be truly proud of? Try a business ethics program. Retrieved Aug. 17, 2007 from http://www.compassolutions.biz/id25.htm/

Quinn, R. (2005). Moments of greatness: Entering the fundamental state of leadership. Harvard Business Review, July - August 2005. 75-83.

Trevino, L., and Nelson, K., (2005). Corporate social responsibility and managerial ethics. Hoboken, NJ: John Wiley and Sons, Inc.


Source: http://ezinearticles.com/?6-Steps-for-Ethical-Leadership-in-Todays-Organizations&id=934392
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