Drive Web Copy Writing From Positive Values - Seven Secrets Of Internet Marketing That Work Better

Differentiation is a critical component of marketing. It helps position a business or product in the marketplace. You benefit when you show customers what makes you the best choice in an overcrowded field of competitors.

This checklist recommends you differentiate your business as the best source because your approach is based on positive values. Define what 'positive' means by adopting niche markets that align with what you believe in.

Sincerely and openly practicing values like fair exchange is powerful. It will endear you to your customer base and bring your buyers back for more. Everyone loves to find an honest tradesman or a family lawyer who arbitrates before she litigates. Customers notice whether you say what you do and do what you say. Nobody likes a price gouger.

When you feature your values as differentiation, reach high, and deliver on every promise you make (or that your marketing copy writer makes,) without fail.

The market will reward you.

Then walk on the light side. Carefully guard what you say about what you do. Your web marketing copy is your self-disclosure. Integrity is not just nice. It's good business strategy.

1. Dare to be different. Don't hire typical copywriters or wannabe's --

copy cubs who only write from shopworn formulas

hype artists who run scammy junk mail pitches online

copywriting gurus who are perfect studies in greed

info marketers who sell garbage with a money back guarantee The web is packed with grifters. People are increasingly hip to their tactics. Join that club and you'll be branded with a stigma -- a ticket to the hall of shame. You may never find the exit if lust for power and wealth blinds you.

2. Money-grubbing just lowers your image and harms long-term profitability. When you're driven by desire for riches, you trade off customer loyalty, positive word-of-mouth, and recurring sales for short term profits. Customers you already have are your best source for more business. The single best business tactic you can adopt is to nurture lasting relationships with your customers.

3. In this era of permission marketing, you must earn admittance to your prospect's inner circle to get any attention. Old school direct mail marketers may play on emotions to win tiny slivers of business in huge, poorly defined niches. You simply can't force your way past buyers' well-guarded gates with an interruption approach, by manipulating with the old standards -- dark emotions like fear, greed, lust, shame, low self esteem, etc. That just doesn't work well any more. How much spam and junk mail are you opening these days?

4. Some copy writers push dubious tactics to make fast money but exploitation fails to achieve lasting success. People are weary of selling that tries to manipulate them through emotional pressure and psychological trickery. The problem is, if you treat customers like targets they soon feel like targets, and turn you off. These days, people are increasingly unwilling to be played. To market successfully, you must earn trust constantly or settle for small returns.

5. Your marketing message must surpass approaches that your markets are now conditioned to resist. Simple, sincere, honest exposition of genuine value, backed with believable customer testimony, supported by facts and interesting details, customer ratings and reviews, and open self-disclosure -- this approach wins business in today's sophisticated, jaded markets. Word of mouth is the new marketing. Generate some positive buzz by being remarkable in a world of weasels.

6. There's a lot more to copy writing than instant cash. Set your ego aside and view things from your customer's perspective. Insist on writing that sells and also fosters customer trust and builds your brand image and brand equity. This earns you positive regard which brings more revenue with less effort. It builds a loyal customer base.

7. Make sure your representations align perfectly with your products' real value because this nurtures business relationships. Be scrupulous, and flaunt it. Practice only fair exchange, partly because it naturally 'feels right' but also because business just works better when everyone in the transaction wins. We seem to forget this in the rush for cash.

Here's a challenge -- adopt this radical values-based approach for at least one entire marketing project and measure it against results obtained. If it doesn't feel right for you or make a discernable difference, you can always drop it and go back to a more mercenary method.

I'm banking on this practice now, in all my copy writing projects, and I feel great about my work. I live the values I publicize on my web landing page. This brings me the people I want to work with and filters out the ones with lousy products or shady business practices, who may come expecting me to write my way around their lame fulfillment or make them rich despite poor quality.

I forget about trying to make millions and just market honestly, fairly, and professionally. My clients fall in love with the results and they wouldn't think of calling anyone else. My revenue grows. I look at my client base and I see good friends. Business doesn't get better than that.

© 2008 Joseph Riden. All Rights Reserved Worldwide.