Business And Ethics Are NOT Oil and Water

Ever see the movie "Boiler Room"?

It's all about a stock company where pump and dump and take no prisoners is the way to the ten thousand square foot Hamptons house and everything else. It's just about the worst example of business ethics run amok that Hollywood has ever captured. It makes "Wall Street" look like "Breakfast At Tiffany's."

The thing the movie did well to point out is the time frame that comes with a lack of business ethics. It's beyond short. And for good reason.

You go to the video store with a crisp twenty dollar bill and rent a video for the kids. As you pay for the rental (which by the way has gotten outrageous in price) you get your change back and all you see in your hand are three dollars and eighty-one cents. You politely tell the manager that there must have been a mistake, as you handed him a twenty, and he tells you that you only gave him ten.

Oh, boy.

You saw the twenty move into his till. You only had a twenty and there he is telling you that it was a ten. And his inflexibility is astounding. Quick inquiry here...no matter how close in proximity this video place is to your house, are you headed back there any time soon? More than that, will your friends and neighbors hear of your little encounter?

You'd better believe it.

Business ethics is a MUST. An absolute have to have to survive element.

And while it is easier to lose sight of that while operating online, no where else is it more important. Talk about irony.

When I write my autoresponders for my clients, I have one goal in mind...theirs. Period. And if possible, over-delivering is a smart way of operating. Writing emails campaigns affords a lot of people shelter from the ethics that they should be putting into everything they do. From experience, I can assure you that I'd be holding a tin cup filled with pencils feigning blindness for cash if I wasn't being ethical as I craft my campaigns.

Do the right thing.

change management