Three Ways to Increase Your Business - Promotion, Ethics and Excellent Customer Service

A great way to promote your business is by giving speeches. Speeches are basically oral articles with an added benefit of inflection, intonation, gestures, and body language. If you are not a good public speaker, join a group like Toastmasters to improve your presentation skills. Always practice your speech so that you know it by heart. Relying on note cards is the surest way to guarantee a stiff and possibly disastrous speech. Once you've got several speeches prepared, let organizations like the Rotary Club and the Chamber of Commerce know that you're available. Many civic and business organizations have a guest speaker at their monthly or weekly meetings. You won't get paid but the experience is invaluable. If the organization will permit it, have a friend video you so you can critique yourself and get better and better.

From the teenager running the cash register to the lady at the bank, treat each person you come in contact with as if they are a potential customer. Even if you know they would never use your service or product, they may have a friend or family member who will. If you are fair and honest in your dealings with other businesses, you will receive the perception of being fair and honest in your business when dealing with your customers.

Apologizing for your mistakes and "making it right" go a long ways in building your image of being a trustworthy person and/or organization. Given the opportunity to purchase an identical car from one dealer over another, most people will choose the one whom a friend mentioned in a favorable way, even if the price is higher. People ultimately buy relationships so offer a relationship that puts your customers at ease.

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